Broadcast:Paul Hollywood's Pies and Puds (Research)

Broadcast: I have decided to evaluate another aspect of the Lifestyle genre, other than gardening, which is food. This will allow me to see if the type of lifestyle area affects the codes and conventions. I have chosen a short clip of the programme 'Paul Hollywood's Pies and Pastries' to analyse.

Paul Hollywood's Pies and Puds- Youtube Link

Location
The main setting is located in a house kitchen. Although the kitchen is vast, well equipped, gleaming with cleanliness and extremely tidy it represents a typical home kitchen. This representation in the setting suggests that anything which is cooked or baked in that kitchen is possible at home but maybe not to the professional extent that the chef manages. The setting changes for a small time to a workplace kitchen which accompanies the dialogue that the guest chef is using to describe a pastry.

Camera Shots and Angles
The audience is introduced the the main presenter- Paul Hollywood- with a MS which focuses mainly on the presenter but as the angle of the camera transitions from right to left the vastness of the kitchen is also encompassed. This establishes the presenter and the setting in one shot. A MS Two Shot is used when introducing the guest which states that the presenter is still the main subject of the programme but also introduces someone of equal importance. MLS shows the delicious looking pastries and cakes as a whole but the use of CU and BCU shots shows the extra detail and craft to each of the creations. These types of shots are also used when showing the method of creating the pastries. LS are used to show discussion between the presenter and the guest, whilst focusing on the method and ingredients involved with making the Apple Strudel. MCU shots are used to focus on what an individual has to say.

Lighting
The lighting is artificial and in the house kitchen it is bright which suggests a cheerful and easygoing atmosphere.This contrasts the lighting of the workplace kitchen where the lighting isn't as bright. This may suggest to the audience that cooking in free time, as a hobby is more enjoyable than thinking of it as something that you have to do. It also creates a nicer, lighthearted tone to the programme other than just a cooking tutorial.

Costume
Both the presenter (Paul Hollywood) and the guest chef (Falko Burkert) are dressed in smart casual clothing. Hollywood wears a light blue shirt, un-tucked, and blue jeans. This suggests that the presenter is laid back but adds the shirt suggests the importance of the show because he added a notion of smart attire. Burkert wears black jeans, a white shirt and a brown waistcoat. This is more smart than casual which suggests he has dressed up to come onto the programme. This suggests that the programme is worth watching if someone has made an effort to dress smartly to feature on it. Attatched to the waistcoat is a chain which presumably links to a pocket watch. The rarity of the wear of a pocket watch suggests that he is original which creates an exciting element to him.

Audience
The target audience is people with a passion for cooking and who enjoy it as a hobby. This is because the focus is on a variety of pastries, pies and cakes and how to create them yourself. It is likely to appeal to male and female adults around the age from thirty to older. This is because both females and males alike enjoy the notion of cooking and the enjoyment of the product one cooked. Although cooking is stereo-typically a females job, both the presenters are male which may influence males to watch the programme because it shows cookery isn't just a feminine hobby. The demographic category which this programme may appeal to could be C or above. This is because chefs range from professional to moderately skilled- therefore they will be in a higher to lower category. They will have a passion for cooking alike and so 'Paul Hollywood's Pies and Puds' may appeal to those in C and above. Also quite complex dialect is used which suggests the programme is aimed at a those who speak a higher register- class A or B. The programme is more likely to appeal to those around the age thirty and above because young adults and teenagers are more concerned with interests in music, celebrities and the internet rather than the craft of food.

Sound
Diegetic dialogue is used throughout the clip when the presenter or guest are addressing the audience and in conversation with one another. However non-diegetic dialogue is used when the audience is shown an example of the creation of a pastry in the scene of the workplace kitchen which describes and narrates the action. Non-diegetic music is also added to this scene which sounds jolly and triumphant- suggesting that the creation of the pastry will result in a masterpiece. Calmer, quieter music is sometimes played in the background of Burkert's production of the Apple Strudel which suggests that the process is easygoing and something that the audience can achieve.

Evaluation
Although this programme is specifically food orientated, I intened to incorporate baking into my programme idea. This means that the target audience of 'Paul Hollywood's Pies and Puds' is may find an interest in my programme, and so I can use some of the features which are used in this production in mine. Similarly to 'Gok Wan: How To Look Good Naked' triumphant non-diegetic music is used in the appropriate places. I like this idea and I can use this in my programme for the final craft production which the presenter will show at the end of the episode. Furthermore the research into the camera angles is useful because it has allowed me to see how products are shown to the audience. For example the use of CU and BCU shots of the cakes and pasteries gave me an idea to to the same shots of the finished craft products which the presenter has made. Also I like that the presenter as a casual costume because it suggests that he is on the same level as the audience (unlike Gok Wan where he had a Low Angle introductory Shot). I want to create the same level of interaction between my audience and presenter and so I think that casual clothing would be a good idea. To do this I could ask my presenter to just wear what she would on a normal day.