Moodboard

I created a mood board to collect any initial ideas together for the Lifestyle TV brief. I put anything that I could think of which related to Lifestyle TV and looked at a few lifestyle programmes to begin to influence some ideas. I also added features of Lifestyle TV so that I can come back to it when creating a production.

Inital Research Plan

Initial Research Plan

I decided to create a plan of what I am going to research. This will give me an idea of what programmes, institutions, etc I should research that are related to the Lifestyle genre. This initial research plan is only providing a basis for areas I may consider looking at, I may add on more research as I go further into the production or leave ideas that I have put in this post out.

Television

• Kirstie's Handmade Britain x
• Gok's Style Secrets x
• Paul Hollywood's Pies and Puds x
• Alan Titchmarsh's Garden Secrets x

Institutions Involved in Lifestyle TV

• Channel 4 x
• BBC x
• ITV x

Print

• Country Living x
• Good Housekeeping x
• Men's Fitness x
• Essential x

Institutions Involved in Lifestyle Print

• Hearst Corporation x
• American Media. Inc x
• IPC Media x

Statement of Intent

Statement of Intent

In general I intend to create two Lifestyle productions in the Print and Broadcast platforms. The Print will be 

the front cover and two further pages (will I will identify after researching) and the Broadcast will be four TV spots which are around 30 seconds in length each (thus totaling 2 minutes). Throughout the production I will ensure that I place focus on the target audience and the conventions of the genre. The topic for this particular Lifestyle genre is to be Crafts (eg home creating, baking etc).

Research
I intend to evaluate exisiting products by focusing on the main media concepts. The existing products will be in the Lifestyle genre and will fall on the Broadcast and Print platforms because I am going to do the two briefs which fall under these categories. The evaluations of the existing products will help to influence my own ideas and show what is expected from the audience of media products. Also I intend to annotate existing products to show a more detailed look into the use of media concepts, which will provide information for me about how to apply the media concepts in my products.
In addition I will research into different institutions which are related to the 'Lifestyle' genre and create a summaries of what I have found. This will allow me to understand the expectations that the audience have of particular institutions, and to see the present situations that the institutions are in. Furthermore it will show why the Lifestyle genre is featured by these particular institutions which will give me more of an insight to what is expected from Lifestyle.

Audience
After researching, evaluating and learning about different media products and institutions, I should be able to come up with a target audience for my production. I should be able to justify why I have selected the certain target audience by linking it to the media products that I have researched and summarise the justification in writing. When I have the target audience pinned down, I will identify the needs and expectations of that particular audience and find evidence which supports this.

Planning
By the time that I have completed the expectations of the target audience that I have chosen and researched exisiting products, I should have a firm idea of the product which I want to create. I will create storyboards for the Broadcast pieces- which must be a series of promotions for my production nad totalling 2 minutes. I should also consider the script as I am desigining the storyboards and eventually write the script out separatly. As well as having the script and storyboards, I shall also annotate them to show the reasoning for my choices. In addition I shall create flat plans that identify genre and form codes which consider the layout, design codes and house style conventions. I will create designs for the Print brief, and refer to my reasearch to decide how to lay out the text and images and what the text and images may be. I will also annotate the designs to show my reasons for my choices. After I have completed a series of designs, I will pick the one that I feel will meet audience expectations and justify why I have done so.

Before and After
I shall take photographs showing the post production manipulation of the images and justify why I have done so. Also I shall do the same by taking screenshots of post production work involved in the moving image.

 Checklist:

Evaluate Print and Broadcast products x
Annotate products x
Summaries of Institutions x
Justification of Target Audience x
Storyboards x
Annotated Storyboards x
Script x
Annotated Script x
Flat Plans for Print x
Designs for Print x
Annotate (or justify) Print Designs x
Photographs x
Screenshots x